Hospitality Bookkeeping Specialists
Finally, a bookkeeper that actually
understands your business
Expert financial clarity for short-term rental and boutique hotel owners, from people who've been in your shoes.
From STR Owners, For STR Owners
Here’s a glimpse into how we can help you.
“Know Your Numbers”
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Categorize income and expenses across every property
Reconcile bank, credit card, and payment processor accounts (Airbnb, VRBO, Stripe)
Track deposits, payouts, and cleaning/host fees correctly
Record owner contributions and reimbursable purchases
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Monthly profit and loss, by property and portfolio-wide
Balance sheet and cash flow statements
Per-property profitability so you know your winners
Custom reports for lenders, partners, or your CPA
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Year-end financials packaged for your tax preparer
1099 tracking and filing for contractors and cleaners
Depreciation and capital improvement records kept clean
Documentation that holds up if you ever get questioned
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QuickBooks Online setup and management
Connecting your booking platforms and bank feeds
Class and property tracking so every unit is separated
Payroll integration (Gusto) and document collection systems
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Regular check-ins on financial performance
Guidance on pricing, cash flow, and growth decisions
Answers to your bookkeeping and tax-prep questions
CFO-level review on the work behind the scenes
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Owner draw and distribution tracking
Equity and contribution records per owner
Statements you can hand to partners or co-owners
Clear separation of business and personal money
“A.I. can organize your numbers…but it can’t tell you what they mean”
60+
Combined Years
What Sets Us Apart
35+
Years CFO Experience
25+
Years Bookkeeping
Former
Short-Term Rental Property Owners
MEET YOUR TEAM
We’ve sat where you’re sitting
Tom
CFO · 35+ years in finance
Tom spent over 35 years as CFO of a brokerage firm. Your financials aren't just entered here — they're strategically understood.
Shelly
Bookkeeper · 25+ years across industries
Shelly brings 25+ years of bookkeeping experience with a sharp eye for the details that matter most at tax time.
We've been short-term rental owners ourselves. We know the seasonal swings, the OTA fees, the cleaning costs, and the chaos of back-to-back turnovers. We've lived it — and built a system around it.
We stay plugged in by being active members of several short-term rental mastermind groups, so real industry knowledge shapes every set of books we touch. You get bookkeeping from people who actually know this business.
WHO WE SERVE
Built for hospitality owners ready to feel in control
Whether you manage one property or fifteen, if you’re ready for clean, accurate tax-ready books without spending your weekends in spreadsheets - we’re your team.
Whales -Tale | North Myrtle Beach, SC
WHY TALLYTRU
What makes us different
We speak hospitality fluently
No explaining what a cleaning fee, OTA commission, or channel manager is. We already know — and we categorize it correctly.
AI-assisted, human-verified
We use smart tools to work efficiently, but experienced eyes review every entry. Speed of automation, accuracy of a seasoned pro.
Your time back, for good
You focus on guests and growth. We handle the numbers — no more dreading tax season or scrambling for receipts.